Golfing legend Tiger Woods is back, and excitement has once again come into the golfing world only the way he can bring it. Tiger is the most successful golfer of all time as far as endorsements and money-making ventures. Woods, is second behind Sam Snead for PGA tournament wins. Even through all his media and personal life drama he remains a sure thing for golf ratings.
“We all have to admit,’’ said ESPN golf analyst Curtis Strange, “one of the big reasons for [the excitement and anticipation surrounding this year’s Masters] is Tiger Woods is back playing golf. And we’re all anxious to see if can he continue the trend that he has shown this year of continuing to improve and perform on his recent play. I expect he will.’’
Woods’s name carries a lot of weight in the golf world which leads to television viewership. When he finished second in the Valspar Championship in mid-March, NBC earned a 5.11 rating for the final round on Sunday.
That was up 190 percent from the previous year and the highest-rated non-major event in five years. The most recent PGA Tour broadcast to rate so high? The Players Championship in 2013. The winner of that event? Tiger Woods.
It has even carried over to golf the past several weeks. The Masters, which begins Thursday at 3 p.m. on ESPN, with Friday’s competition also on the network before moving to CBS for the final two rounds, is a superb television product each year, with the requisite big ratings to match.