By Todd Spangler, Variety

 

Twitter tapped communications veteran Tracy McGraw, most recently with Tyler Perry Studios, to lead consumer communications and media campaigns.

McGraw, as Twitter’s senior director of global consumer communications, will oversee PR for the social media giant’s product launches, partner announcements and cultural events. Based in New York, she will report to Brandon Borrman, Twitter’s VP of global communications.

“We couldn’t be luckier to have Tracy joining this team,” Borrman said in a statement. “Twitter plays a massive role in shaping culture around the world, and Tracy is the perfect person to help us better tell those stories and deepen our connections.”

Most recently, McGraw led publicity efforts for the 2019 grand opening of Tyler Perry Studios, which sits on 330 acres of land in Atlanta. For the launch, she created media partnerships with various production entities to amplify the purpose and vision of the studio.

(read more at Variety.com)