Toys “R” Us had planned to auction off the rights to its name and the Babies “R” Us brand. Bidders had already made offers for them, according to the filing. But the company’s owners decided to cancel the auction.
The company said it is considering “a new, operating Toys ‘R’ Us and Babies ‘R’ Us branding company,” the filing said. The plan would “create new, domestic, retail operating businesses under the Toys “R” Us and Babies “R” Us names, as well as expand its international presence and further develop its private brands business.”
The details of when and how the brand would be brought back to life were not disclosed.