A staggering 20 percent drop on the Super Bowl LI tickets resulted after ‘America’s Team’ Dallas Cowboys loss to the Green Bay Packers in the NFC divisional round on Sunday, January 15.
From $4,195, the cheapest seat costed $3,349 shortly after the Cowboys’ game, while tickets in the lower end zone dropped 18 percent, now costing $4,307.
“The threat of the Cowboys playing in a Super Bowl within a four-hour drive of their home stadium was propping up get-in ticket prices to unprecedented levels,” said Eventellect co-founder Patrick Ryan, a Houston-based ticket distribution company. “Cowboys fans were willing to take the risk of buying tickets and their team not making it because of the uncertainty of what would happen if they did make it.”
Moreover, Ryan said the absence of the Cowboys fans will affect the potential money floating around Houston.
“Tickets to all the major parties will come down in value, as there will be fewer fans, in general, coming to town to experience the Super Bowl festivities,” Ryan added.
Super Bowl LI is set on February 5 at the NRG Stadium in Houston, Texas.