It’s the end of an era for Victoria’s Secret—at least for now.

This year’s Victoria’s Secret Fashion Show will not go on as planned, E! News has learned. The chief financial officer and executive vice president of L Brands, which owns Victoria’s Secret, confirmed its cancellation during a conference call on Thursday.

“We’ll be communicating to customers, but nothing that I would say is similar in magnitude to the fashion show… You can be sure we’ll be communicating with customers through lots of vehicles including social media and various, more current platforms, if you will,” Stuart Burgdoerfer said.

She added at the time, “I’m sure they’re trying to work on branding and new ways to do the show because it’s the best show in the world.”

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