Hitmaker Pharrell has partnered with Spotify for volume two of their Black History Is Happening Now campaign, which was created along with the creative collective Saturday Morning, to amplify the voices of Black musicians, creators and organization. The producer curated the campaign and highlighted African-American influence on American culture and how slavery “was not a choice”.
“The one thing you cannot deny is that this country was built by the hands of many different cultures but mainly the African Americans,” Pharrell states at the opening of the commercial. “They were the ones that were put to task to go out and actually do the work. And all the while having to endure the pillaging of where they were from, identities taken from, and forced to do things that they didn’t want to do, far from a choice.”
The comment was definitely an aim at controversial rapper and producer Kanye West.
Pharrell explains in A Very Serious Force, “I think that what’s going to save not only this country but save the world are the Gen Z’ers, the Millennials and the women.” He then speaks on the impact Black women have on the existence of the Black community. “All of those slaves the came through the conduit of an African-American or African diaspora, through the conduit of their body. They had to watch those souls that were connected to those bodies had to endure. That’s one of the many notions that make Black women important.”