The campaign titled “Dig In” celebrates the diverse range of food and history of Black-owned restaurants and provides tangible and meaningful assistance to help these restaurant owners not just make it through the pandemic but build a robust future. As a part of this initiative, this past weekend, Pepsi rolled out a spot highlighting four Black-owned restaurants including Houston’s favorite breakfast restaurant the breakfast klub. The spot debuted on the NFL Network during Saturday’s playoff games. “With the national exposure that Pepsi is providing to businesses like mine, I hope to see a boost in active interest and support of the many Black-owned restaurants shaping the culture and food scene in neighborhoods across America,” said Marcus Davis, restaurateur and founder of The Breakfast Klub and member of the PepsiCo Black Restaurant Advisory Council. In June, PepsiCo committed $400 million to racial equality causes within the company, and in the communities, it serves, with $50 million dedicated to supporting Black-owned businesses. Their mission is to support these restaurants by generate $100 Million dollars in sales over the next 5 years. In-turn this will help level the playing field for Black restaurateurs by providing access to capital and bridging the divide that is so important in this tech-driven society.
To watch the commercial, click on the link: https://youtu.be/8I-3q6ju7vE .