The National Football League announced today, they will launch TommyxNFL – a capsule collection in North America, licensed through the G-III Apparel Group and designed by Tommy Hilfiger, which is owned by PVH Corp. The collection will include men’s and women’s apparel and outerwear for all 32 NFL teams.
“TOMMY HILFIGER is one of the most iconic fashion brands this country has ever produced and we’re thrilled to be working with the Tommy Hilfiger organization and G-III to bring our fans a fresh new collection of NFL apparel,” said RENIE ANDERSON, Chief Revenue Officer & EVP, NFL Partnerships. “Whether you are male or female, this new collection will have something for everyone, allowing our fans a stylish new way to celebrate their favorite teams and love of the NFL.”
“Sports have always been very closely connected to our brand DNA, and we have an incredible history of working with legends from the sporting world. Our collection for the NFL celebrates one of the most widely followed sports in America,” said TOMMY HILFIGER. “We have truly captured the spirit of each team in our signature styles, and I am very excited for football fans around the country to experience NFL merchandise reimagined through a fashion lens. We are also very proud to partner with Victor Cruz and his non-profit, the Victor Cruz Foundation, to mark the launch of the collection and support his organization’s educational programs to empower our next generation.”
Under the multi-year deal, Tommy Hilfiger and G-III will design and produce special collections for the NFL, featuring each team’s official colors and branding along with TOMMY HILFIGER logos. The collections are comprised of apparel for men and women, including t-shirts, polos, rugby shirts, jerseys, dresses, sweaters, sweatshirts, shorts, track pants, joggers, jackets, and outerwear.
“This is an incredible opportunity for us to expand our portfolio of product categories with the TOMMY HILFIGER brand, in addition to further developing our long-standing successful relationship with the NFL,” said MORRIS GOLDFARB, Chairman and Chief Executive Officer of G-III. “By leveraging our fashion and sports apparel expertise, this collection will enable us to offer sports enthusiasts truly unique product with a branded twist.”
Beginning Fall 2020, the TommyxNFL collection will be available on nflshop.com and Fanatics.com, as well as through select stadium shops, sporting goods stores, fan shops, and specialty and department stores. The collection will also be available on tommy.com.
To learn more about the TommyxNFL collection, visit nflshop.com.