Michael B. Jordan has been tapped as the newest face of Coach. The “Black Panther” actor is the first-ever global men’s ambassador for the luxury brand, which also counts Selena Gomez as a celebrity collaborator.

Jordan’s partnership with Coach will include global advertising campaigns to promote its menswear, accessories, and fragrance lines, and the first images are expected to launch in the spring. The partnership will also include what Coach is calling, “special design projects,” with the brand’s creative director Stuart Vevers, as well as philanthropic endeavors with the Coach Foundation.

“Michael is cool and authentic, and he really embodies the Coach guy,” said Vevers. “I’ve had the chance to get to know Michael over the last couple of years. He always looks great in Coach, so it felt really natural to build our relationship.”