The Hallmark Channel will reinstate same-sex marriage commercials that it pulled from the network, according to a company statement sent Sunday.
An ad for wedding planning site Zola featuring two brides kissing at the altar was pulled following a complaint from the conservative group One Million Moms. A Hallmark spokesperson previously told The Associated Press that the network pulled the ad because the controversy was creating a distraction.
“The Crown Media team has been agonizing over this decision as we’ve seen the hurt it has unintentionally caused. Said simply, they believe this was the wrong decision,” Hallmark Cards CEO Mike Perry said in the statement. “We are truly sorry for the hurt and disappointment this has caused.”
Hallmark was facing some bitter criticism on social media over its initial decision to pull the ads.
The hashtag #BoycottHallmark was trending at one point on Twitter, and celebrities like Ellen DeGeneres and William Shatner assailed the decision. Put the commercials back!” Shatner wrote. DeGeneres asked: Isn’t it almost 2020?”
(read more at abc13.com)