Fashion Nova, has plans to expand into the beauty industry.

Known for harnessing the power of social media and using Insta-models to sell bodycon dresses and most recently a men’s fashion line, the California- based brand is ready to shake things up with their beauty line.

In an interview with Business of Fashion, Fashion Nova CEO Richard Saghian revealed that the brand is gearing up to expand well beyond its current offerings. “We are transforming into a one-stop shop lifestyle destination,” Saghian said, noting that part of the plan includes a launch of a makeup line called Nova Beauty.

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