Eurazeo Brands has made an investment in Pat McGrath Labs, the iconic makeup brand created by Pat McGrath, the number one makeup artist in the world. Eurazeo’s total investment is $60 million, bringing total external funding to date to $88 million. The new capital will help Pat McGrath Labs build on its incredible success and enable the company to further expand its distribution in the U.S., as well as meet increasing demand worldwide.
Founded by McGrath in 2016, Pat McGrath Labs quickly revolutionized modern beauty through its must-have, straight-from-the-runway makeup experience. In the fall of 2017, Pat McGrath Labs debuted its core collection of makeup on patmcgrath.com and at select Sephora locations in North America. The highly anticipated launch generated incredible media attention and captivated consumers with some of the most unique and coveted makeup ever made available to the public. This fall will see the introduction of new product categories to complement the brand’s best-selling lipsticks, eyeliners and eyeshadows.
On creating Pat McGrath Labs and partnering with Eurazeo Brands, McGrath said: “It has always been my dream to create an iconic beauty brand that goes beyond the usual limitations, that lives outside the parameters of what is expected. I am thrilled to be working with the unique and expert team at Eurazeo Brands.”