Kayla and Keona Davis, owners of KD Haircare Supply

Black women have the most diverse and unique set of hairstyles known to man. A major reason for that happens to be the beloved beauty supply store, a mainstay in predominately black neighborhoods. It’s where black women get all of their well-needed hair products — from their hair for braiding to wigs and luxurious hair-flip-worthy extensions, according to Essence. 

Yet, despite it holding such a crucial importance in our lives, there has been one unfavorable fact that has pervaded the black community for decades. Although black women are the main consumers, the majority of beauty supply stores in the United States are owned by Korean immigrants who have dominated the ethnic hair care market for years. Since the 1970s, Korean immigrants have had a monopoly in the beauty supply sector due to their close ties to hair suppliers and wholesalers based in South Korea. However, while that may be the reality right now, the landscape is quickly changing.

Following in the tradition of Madame CJ Walker — the iconic self-made millionaire and beauty mogul– contemporary female black entrepreneurs are taking back control by spearheading their own black beauty supply businesses at a growing rate.

The latest being Kayla Davis, 19, and Keonna Davis, 21, of Moreno Valley, California, who recently became the youngest black women in America to accomplish such a feat after opening KD Haircare Supply. Among them are a legion of other black business owners cashing in on this multi-billion dollar black haircare market. According to the Black Owned Beauty Supply Association (BOBSA), a consortium which was created in 2004 by Sam Ennon to tackle common issues facing independent black beauty supply owners. It goes without saying, these burgeoning moguls are at the forefront of a growing movement to take back economic power for the sake of their livelihoods and their communities.

more at essence.com