Marvel’s blockbuster film Black Panther has slaughtered Hollywood’s perception that films with majority Black people do not do well internationally. Black Panther made an astounding $242 million domestically over the Presidents Day weekend making the film the second-highest four-day opening in movie history.

In anticipation of the ceremonious theatre event, three black women decided to take advantage of the opportunity and get movie-goers registered to vote.

The result was the #WakandaTheVote campaign, “an initiative that allows people to set up voter registration events at local theaters or register to vote via text message. The initiative is headed by Kayla Reed, Jessica Byrd, and Rukia Lumumba, who also created the Movement for Black Lives’ Electoral Justice Project. The EJP aims to ‘continue a long legacy of social movements fighting for the advancement of the rights of Black folks through electoral strategy.’ “