Audio advertising is stronger in engaging consumer emotions than visual advertising. Urban Radio offers advertisers emotional connections to consumers. Radio reaches 92% of Black adults 18+. The buying power of the Black population is expected to top $1.5 trillion by 2023. AM/FM Radio continues to rule the road as the #1 in-car audio entertainment choice. Registered voters spend 59% of audio time with ad-supported media, and AM/FM radio accounts for 80% of the daily audio time spent with any ad-supported platform.
Info provided by Nielsen and the Radio Advertising Bureau
MEDIA KIT 2020